It said it will make a fresh bid for the BCCI's telecast rights only if Zee agrees to make one.
Zee Network were the highest bidder but did not qualify since they did not have prior experience of broadcasting live matches.
Managing Director Rik Dovey said ESPN-Star Sports were not give any opportunity for discussion, further clarification or to alter their bid.
Last month, Manu Sawhney took charge as executive vice president, programming and marketing, ESPN-Star Sports.
ESPN-Star Sports on Wednesday announced a rate of Rs 32 per month for its two sports channels for consumers under the conditional access system on an annual contract basis.
ESPN-Star Sports on Monday informed the BCCI that they are ready to produce the live telecast of the matches and share the feed with Doordarshan.
The Pakistani bowler will sue the sports channel instead of accepting their apology for making derogatory remarks against him.
Sports broadcaster ESPN STAR Sports has bagged the telecast rights of the Vancouver 2010 and London 2012 Olympic Games for cable and satellite television, IPTV and Mobile TV platforms.
The ICC announced ESPN-Star Sports as its global media and production partner for its audio-visual rights for ICC events from late 2007 to 2015.
The two sports broadcasters are hoping to win the telecast rights for the Asia Cup and and international matches played in India.
Star Cricket will be the second 'only-cricket' channel after Neo Sports from Nimbus Communications, the company that has television rights for all the first-class cricket being played in the country.
Under the contract, the sports channel will telecast all international matches to be played in the country over the next three years.
The Asian Cricket Council awarded the rights to ESPN-Star after Nimbus bagged out of the deal citing the absence of big names in the tournament.
We are left with no other option but to resort to the law ' Rik Dovey, Managing Director, ESPN STAR Sports, Asia, said.
The Bombay high court on Thursday urged ESPN-Star Sports and Zee Television to submit fresh bids to the Registrar General of the high court
The bid includes a commitment by ESPN Star Sports to spend $75 million to market the tournament, which is the international version of the popular Indian Premier League Twenty20 tournament.
Estimates and bid amounts available in the public domain show that ESPN Star Sports is now sitting on nearly 1,400 days of international cricket matches over the next ten years for which it has paid nearly Rs 9,380 crore. In other words, the broadcaster will offer viewers roughly 140 days of cricket every year. And it has acquired each match-day at an average cost of Rs 7 crore, which the industry says is cost-effective.
At least a dozen advertisers, including Reliance Communications, Nokia, Pepsi, Hero Honda, Maruti and Visa among others, and host broadcaster ESPN STAR Sports may find themselves on a sticky wicket with India's exit from the current world Twenty20 cricket tournament.
This means the channel could garner over $1.8-2.7 billion from cricket advertising alone in the next 8-9 years.
The public broadcaster has ensured Doordarshan gets the feed for all ODIs by signing agreements the top contenders for BCCI's telecast rights.
ESPN Star Sports will shell out nearly $1 billion (570 million pounds) for the commercial and marketing rights for the Twenty20 Champions League.
Ousted from the England squad, controversial batsman Kevin Pietersen will trade his willow for a microphone in the upcoming Twenty20 World Championships as he has been signed by the event's official broadcasters ESPN-STAR Sports for a "presentation and analysis" stint.
Chauncey Billups, an NBA Hall of Fame player and head coach of the Portland Trail Blazers, and Terry Rozier, a guard with the Miami Heat, were among more than 30 people charged on Thursday.
The Bombay high court said the highest bidder would be granted the rights to broadcast national and international cricket matches played in India between October 2004 and September 2008.
The public broadcaster accused ESPN-Star Sports of misuse of cricket footage in the ongoing Indian-Pakistan series.
The Bombay high court said if the conditions of BCCI's tender are strictly adhered to then both are ineligible to bag the telecast rights.
It could deprive viewers the action in the India-Bangladesh and Pakistan-Australia series.
Irked by the Cabinet decision which asked television channels to share the cricket rights with Prasar Bharati, private sports broadcasting major ESPN Star Sports
Sports broadcaster ESPN Star Sports and direct-to-home operator Tata Sky may soon get entangled in a legal battle as Tata Sky has dropped ESPN, Star Sports and Star Cricket from its basic package offerings. The move, according to ESPN's lawyers, may go against a recent Delhi high court order that restrains Tata Sky to do so, but the second largest DTH operator maintains that it is operating within the permissible rules.
ESPN-Star Sports is willing to match Zee Telelfilms' bid of $260 million for the rights to telecast cricket matches conducted by the Board of Control for Cricket in India in the country for the next four years.
"After the expiry of our agreement in March, we are still providing them signals as we are involved in another litigation with them. Taking advantage of the situation they are doing whatever they want with our signals under the direction of TDSAT," ESPN Software India Managing Director RC Venkateish told PTI. "We will be moving the Delhi high court against TataSky on two-three specific aspects," Venkateish said, however, declining to share the details.
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The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 year old joint venture ESPN STAR Sports.
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